Possibly the best part about SEO is the fact that it is absolutely free. Yes, there are plenty of services you can pay for to “optimize your SEO” but the people behind these services aren’t doing anything you can’t do yourself. The internet is rife with resources to help you learn a thing or 20 about SEO, and the Wix Blog is a great place to start.
To help marketers save time and get more done, we've rounded up our top 99 online marketing tools for small businesses and big businesses alike. This huge list of marketing tools includes (almost!) every tool you’ll ever need to master (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing. Some tools are very specific, whereas others offer robust, diverse functionality. Some are free, others are not. Either way, you can check out the whole list, or skip to the section on the online marketing strategy you’re most interested in:
GroupHigh is a very helpful influencer marketing software that has both email outreach feature and influencer research tool. You can quite easily search for the relevant influencers in your industry by reach, location, social following, content, etc. It also allows you to review various promotional tactics used by different influencers such as referral links, giveaways, special discounts, sponsored posts, and more.
This is one of my favorite ways to connect with other entrepreneurs like myself, chat with them, and usually learn quite a bit – I feature them on my podcast, The Side Hustle Project. I started the podcast as a way to feature thought leaders in my industry and learn about what it took for them to succeed in their side hustle – and it’s the perfect opportunity for content outreach too. When the podcast airs, most of them will share it with their audience, which is why this earns its spot as a top way I’ve learned how to drive traffic to your blog.